Your corporate identity is more than just your logo applied to promotional material. It is the way you use concepts such as colours, imagery, videos, sound, music, shapes, symbolism, font styles, slogans and jingles to make your company instantly recognizable and distinguishable.
Corporate identity design is much too often thought of as graphic design, but although the two are related, we prefer to think of graphic design elements as the ingredients in a recipe. The corporate identity plays the part of the recipe and is what defines clearly how, where and when the ingredients are to be blended together.
Our Corporate Identity Guideline Package includes a complete set of guideline documents that will help you enforce your corporate identity policy throughout your organization. We understand the importance of the fine balance between detail and readability: The guidelines need to be clear and concise, because you don't want it to be prone to misunderstandings or ambiguities. And yet it needs to be brief, to the point and easy to read.